I create a world.
Creative direction and event design in Las Vegas: luxury events, live productions and digital experiences — led end-to-end, from the idea and the story to the room, the light, the wardrobe and the people in it.
An evening of indulgence
For a private evening with Viea Jewelry in Las Vegas, Andreea designed the whole experience: a candle-lit dinner table dressed in burgundy velvet, pearls and gold, a rose-framed mirror as its centrepiece, and every detail down to the hand-lettered place cards.
“I don’t just design… I create a world. And I invite you to step into it, to feel it, and to completely submerge in it.”
Our wedding aesthetic
For her own wedding Andreea created the whole salon: a draped ceiling and crystal chandeliers, one long table lit by hundreds of candles, a film of the couple projected in black and white — and custom napkins, signs and keepsakes written to make the guests smile.
Where elegance meets the game
The creative concept and costume design for a live roulette show whose hosts carry the style of Princess Grace of Monaco. Five gowns, each drawn by hand and rooted in Monaco’s heritage: the red and white of the coat of arms, the Water Drop diamond tiara, the pearl crown, the little black dress.
From the sketches to the screen, Andreea also directed how the hosts move, stand and perform on camera.
Concept boards from the presentation — working title “Royal Roulette”.
Ballet, told as fairy tales
An artistic project that brings ballet, storytelling and AI-created digital worlds together. Emma and Miss Bunny lead little dancers through their first positions in enchanted stories — where every dance move tells a tale.
Everything in it is Andreea’s own work, created with AI tools: the character design, the stories and the animation.
Artistic direction, on set
Casting, coordination and set direction: on commercial productions Andreea chooses the faces, then directs what the camera falls in love with — the actors and how they move, the light, the rhythm of the scene — for brands such as Bvlgari, Air Vistara, Landoz and Dun Dun.
With Arca Productions and ARCA TV she has also led brand storytelling, product campaigns and live shows, including the Roots Clothing line, taken from concept to launch.